[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zavos.cz\/k-cemu-jsou-dobre-reference\/#Article","mainEntityOfPage":"https:\/\/www.zavos.cz\/k-cemu-jsou-dobre-reference\/","headline":"K \u010demu jsou dobr\u00e9 reference","name":"K \u010demu jsou dobr\u00e9 reference","description":"Pokud poprv\u00e9 chceme jednat s n\u011bk\u00fdm ciz\u00edm, pak je dobr\u00e9 se p\u0159edem ujistit, \u017ee ona osoba je skute\u010dn\u011b spolehliv\u00fdm partnerem. To plat\u00ed zvl\u00e1\u0161t\u011b v obchodn\u00edm styku, kde jde mnohdy o velk\u00e9 \u010d\u00e1stky pen\u011bz. Jak to ale za\u0159\u00eddit? Nen\u00ed to toti\u017e ani zdaleka tak jednoduch\u00e9, jak by se mohlo zd\u00e1t. Jednou z nej\u010dast\u011bji vyu\u017e\u00edvan\u00fdch mo\u017enost\u00ed jsou […]","datePublished":"2023-07-21","dateModified":"2023-08-21","author":{"@type":"Person","@id":"https:\/\/www.zavos.cz\/author\/#Person","name":"","url":"https:\/\/www.zavos.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zavos.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zavos.cz\/wp-content\/uploads\/reference3.jpg","url":"https:\/\/www.zavos.cz\/wp-content\/uploads\/reference3.jpg","height":0,"width":0},"url":"https:\/\/www.zavos.cz\/k-cemu-jsou-dobre-reference\/","about":["D\u016fm"],"wordCount":423,"articleBody":"   Pokud poprv\u00e9 chceme jednat s n\u011bk\u00fdm ciz\u00edm, pak je dobr\u00e9 se p\u0159edem ujistit, \u017ee ona osoba je skute\u010dn\u011b spolehliv\u00fdm partnerem. To plat\u00ed zvl\u00e1\u0161t\u011b v obchodn\u00edm styku, kde jde mnohdy o velk\u00e9 \u010d\u00e1stky pen\u011bz. Jak to ale za\u0159\u00eddit? Nen\u00ed to toti\u017e ani zdaleka tak jednoduch\u00e9, jak by se mohlo zd\u00e1t.Jednou z nej\u010dast\u011bji vyu\u017e\u00edvan\u00fdch mo\u017enost\u00ed jsou reference Enerdomy. Zde se dozv\u00edte, co o dan\u00e9 firm\u011b \u0159ekli jej\u00ed p\u0159edchoz\u00ed \u010di st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edci. A zat\u00edmco d\u0159\u00edve je bylo mo\u017en\u00e9 z\u00edskat pouze od rodiny, p\u0159\u00e1tel \u010di zn\u00e1m\u00fdch, dnes je tomu d\u00edky internetu jinak. Existuj\u00ed servery, na kter\u00fdch lze naj\u00edt recenze prakticky na ka\u017edou firmu.Je pochopiteln\u00e9, pro\u010d na n\u011b lid\u00e9 tak moc d\u00e1vaj\u00ed. Koneckonc\u016f, pokud byli p\u0159edchoz\u00ed z\u00e1kazn\u00edci se zbo\u017e\u00edm \u010di slu\u017ebami spokojeni, je pravd\u011bpodobn\u00e9, \u017ee my budeme taky. A plat\u00ed to i naopak, pokud m\u011bli probl\u00e9my, je zde riziko, \u017ee je budeme m\u00edt tak\u00e9.Bohu\u017eel, a\u010dkoliv by se to mohlo tak jevit, situace ohledn\u011b recenz\u00ed nen\u00ed ani zdaleka tak jednoduch\u00e1. Za\u010dala jich toti\u017e vyu\u017e\u00edvat i marketingov\u00e1 odd\u011blen\u00ed firem, a to nejr\u016fzn\u011bj\u0161\u00edm zp\u016fsobem. T\u00edm asi nejb\u011b\u017en\u011bj\u0161\u00edm je n\u00e1kup placen\u00fdch recenz\u00ed, kter\u00e9 maj\u00ed bu\u010f danou firmu podpo\u0159it, nebo po\u0161kodit jej\u00ed konkurenci. Jist\u011b, tato praktika je v rozporu se z\u00e1konem, bohu\u017eel se v\u0161ak jen velmi t\u011b\u017eko dokazuje.To v podstat\u011b znamen\u00e1, \u017ee bychom ani recenz\u00edm nem\u011bli pln\u011b d\u016fv\u011b\u0159ovat. Vyfiltrovat je pot\u0159eba p\u0159edev\u0161\u00edm ty p\u0159ehnan\u011b nekritick\u00e9 nebo naopak velmi kritick\u00e9, a pak tak\u00e9 ty, kter\u00e9 jsou naps\u00e1ny podivnou \u010de\u0161tinou, p\u0159\u00edpadn\u011b u kter\u00fdch m\u00e1 u\u017eivatel, kter\u00fd je napsal, zvl\u00e1\u0161tn\u00ed p\u0159ezd\u00edvku.Ov\u0161em placen\u00e9 recenze nejsou ani zdaleka jedinou mo\u017enost\u00ed, jak je vyu\u017e\u00edt. Dal\u0161\u00ed z nich je vlo\u017een\u00ed t\u011bch nejlep\u0161\u00edch na vlastn\u00ed webov\u00e9 str\u00e1nky. M\u016f\u017eete si koneckonc\u016f sami v\u0161imnout, \u017ee zde najdeme nap\u0159\u00edklad sekce \u201enapsali o n\u00e1s\u201c a podobn\u011b, p\u0159\u00edpadn\u011b jsou um\u00edst\u011bny hned na \u00favodn\u00ed str\u00e1nce, aby si jich n\u00e1v\u0161t\u011bvn\u00edk ihned v\u0161iml.O t\u011bchto taktik\u00e1ch je rozhodn\u011b dobr\u00e9 v\u011bd\u011bt, a sna\u017eit se nenechat se jimi nachytat. V\u00fdsledkem by toti\u017e mohlo b\u00fdt velk\u00e9 zklam\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"K \u010demu jsou dobr\u00e9 reference","item":"https:\/\/www.zavos.cz\/k-cemu-jsou-dobre-reference\/#breadcrumbitem"}]}]